Privacy Policy
At HAIRÉLIA, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, share, and protect your information when you visit our website, place an order, create an account, contact us, subscribe to marketing, apply for Salon Privé access, or interact with our services.
1. Who We Are
HAIRÉLIA operates internationally through different legal entities depending on the customer’s country, region, and domain used for purchase.
European sales and related personal data processing may be handled by:
Continents Beauty B.V.
Torenlaan 5B
1402 AT Bussum
The Netherlands
United States sales and all other international sales outside Europe and Brazil, including related personal data processing, may be handled by:
Continents Beauty LLC
1712 Pioneer Ave Ste 500
Cheyenne, WY 82001
United States
Brazilian sales and related personal data processing may be handled by:
Continents Seven / Best Result
Rua Molinara 175
Vino Barolo
Bragança Paulista – SP
12903-476
Brazil
Customer Support for all regions:
[email protected]
The entity responsible for processing your order, invoice, payment, delivery, return, customer service request, and personal data may depend on your country, region, and the domain used for purchase.
2. Personal Data We Collect
We may collect the following personal data:
Name.
Email address.
Phone number.
Billing address.
Shipping address.
Order details.
Payment status.
Customer account details.
IP address.
Device and browser information.
Website usage data.
Communication history.
Marketing preferences.
Reviews, feedback, or messages submitted by you.
Salon, business, or professional information if you apply for Salon Privé, wholesale, or professional access.
We do not store full credit card or payment card details. Payments are processed securely by third-party payment providers.
3. How We Use Your Personal Data
We use your personal data to:
Process and deliver your orders.
Confirm payments.
Send order confirmations and delivery updates.
Provide customer support.
Manage returns, refunds, and complaints.
Create and manage customer accounts.
Review Salon Privé, wholesale, or professional applications.
Improve our website, products, and customer experience.
Prevent fraud and protect our website.
Comply with legal, tax, accounting, and regulatory obligations.
Send marketing emails, if you have consented or where legally permitted.
Measure and improve the effectiveness of our content, campaigns, and website performance.
4. Legal Basis for Processing
Depending on your location and applicable law, we process your personal data based on one or more of the following legal bases:
Contract: to process your order, manage your account, deliver products, and provide customer support.
Legal obligation: to comply with tax, accounting, consumer protection, regulatory, and legal requirements.
Legitimate interest: to protect our business, prevent fraud, improve our services, respond to customer requests, and maintain website security.
Consent: for newsletters, certain cookies, marketing communications, and other processing where consent is required.
5. Customer Accounts
If you create an account on our website, we may store your name, email address, billing address, shipping address, order history, and account preferences.
You are responsible for keeping your login details secure and for ensuring that your account information is accurate.
6. Salon Privé, Wholesale & Professional Applications
If you apply for Salon Privé, wholesale access, professional pricing, partnership opportunities, or distributor access, we may collect and process business-related information such as:
Salon name.
Business name.
Professional email address.
Phone number.
Business address.
Country or region.
Website.
Social media profiles.
Professional activity.
Commercial preferences.
Tax or business registration information, where necessary.
We use this information to review eligibility, manage professional relationships, provide commercial offers, and communicate with approved professional partners.
7. Marketing Communications
If you subscribe to HAIRÉLIA marketing, we may send you emails about:
Product launches.
Hair rituals.
Special offers.
Salon Privé updates.
Beauty tips.
Brand news.
Campaigns and events.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at:
We do not sell your personal data to third parties.
8. Cookies & Tracking Technologies
Our website may use cookies and similar technologies to:
Make the website function correctly.
Remember your preferences.
Analyze website performance.
Improve user experience.
Support advertising and marketing campaigns.
Measure the effectiveness of content, ads, and promotions.
Improve product recommendations and website navigation.
Where required by law, we will ask for your consent before placing non-essential cookies.
You can manage or disable cookies through your browser settings or cookie banner preferences.
9. Sharing Your Data
We may share your personal data with trusted service providers who help us operate our business, including:
Payment providers.
Shipping and logistics partners.
Website hosting providers.
Email marketing platforms.
Analytics providers.
Customer support tools.
Fraud prevention services.
IT and security providers.
Accountants, legal advisors, or professional consultants.
Authorities where legally required.
These parties may only process your data when necessary and in accordance with applicable data protection laws.
10. International Data Transfers
Because HAIRÉLIA operates internationally, your personal data may be processed in different countries depending on your location, the entity responsible for your order, and the service providers used.
Where personal data is transferred internationally, we take appropriate measures to protect it according to applicable data protection laws.
This may include contractual safeguards, data processing agreements, or working with providers located in countries recognized as offering adequate data protection.
11. How Long We Keep Your Data
We keep your personal data only for as long as necessary for the purpose for which it was collected. Order and invoice data may be kept for the period required by tax and accounting laws.
Customer service communication may be kept as long as needed to resolve issues and protect our legal interests.
Marketing data is kept until you unsubscribe or withdraw consent. Account data is kept while your account remains active or as needed for legal and operational purposes.
Professional or Salon Privé application data may be kept as long as necessary to manage the commercial relationship or evaluate future cooperation.
12. Data Security
We take reasonable technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, alteration, or disclosure.
However, no online system can be guaranteed to be completely secure. You are responsible for keeping your account password and login details confidential.
13. Your Rights
Depending on your location and applicable law, you may have the right to:
Access your personal data.
Correct inaccurate or incomplete data.
Request deletion of your data.
Restrict certain processing.
Object to certain processing.
Withdraw consent.
Request data portability.
Lodge a complaint with a data protection authority.
To exercise your rights, contact us at:
We may ask you to verify your identity before processing your request.
14. Rights for European Customers
If you are located in the European Union or European Economic Area, you may have specific rights under GDPR, including the right to access, correct, delete, restrict, object to processing, request portability, and withdraw consent where processing is based on consent. You may also have the right to lodge a complaint with your local data protection authority.
15. Rights for United States & International Customers
If you are located in the United States or in another international market outside Europe and Brazil, privacy rights may vary depending on your country or state of residence.
Where applicable, you may have rights to access, correct, delete, or opt out of certain types of personal data processing.
To submit a privacy request, contact:
16. Rights for Brazilian Customers
If you are located in Brazil, you may have rights under applicable Brazilian data protection laws, including the right to access, correct, delete, anonymize, block, or request information about the processing of your personal data.
To exercise your rights, contact:
17. Children’s Privacy
Our website and products are not directed to children. We do not knowingly collect personal data from children. If you believe that a child has provided personal data to us, please contact us so we can take appropriate action.
18. Third-Party Links
Our website may contain links to third-party websites, platforms, social media pages, payment providers, or partner services.
We are not responsible for the privacy practices, content, or policies of third-party websites.
Please review their privacy policies before providing personal data.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be published on this page with the updated date.
By continuing to use our website after changes are published, you acknowledge the updated Privacy Policy.
20. Contact
For questions about this Privacy Policy or your personal data, please contact:
HAIRÉLIA Customer Support
[email protected]
Europe
Continents Beauty B.V.
Torenlaan 5B
1402 AT Bussum
The Netherlands
United States & International Markets outside Europe and Brazil
Continents Beauty LLC
1712 Pioneer Ave Ste 500
Cheyenne, WY 82001
United States
Brazil
Continents Seven / Best Result
Rua Molinara 175
Vino Barolo
Bragança Paulista – SP
12903-476
Brazil